Optimising promotions for you and your customers.

What we’ll do for you…

Briefing

Briefing

We’ll meet to understand your project, and your needs.

Gather the data

Gather the data

We’ll make sure we have all the data and information needed to complete the project. This may mean buying data on your behalf, accessing data you already have, commissioning new research, and conducting in-store analysis. We’ll talk to your team and any other stakeholders who may have what we need.

Mechanics

Straight price promotion? Multibuy? Meal Deal? Added Value? What works best for your business and category?

Discounts

How deep should you go?

Range Selection

Not all products are equal. Which products respond best to which mechanics?

Implementation

On-shelf? Off-shelf? POS? Merchandising? What’s the impact?

Conclusions & Recommendations

We’ll show you the impact that promotions have on your business and its finances; on your category and your customers. We’ll recommend the ideal mix of mechanics, discounts, and products to hit your objectives.

Contact
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