Dan helps our clients build category visions and the strategies that support them while also being able to formulate commercial plans to ensure successful delivery.
Dan joined us in January 2023 as Category Director having spent more than 25 years working across a diverse range of FMCG businesses including Kellogg's, PZ Cussons and AG Barr in roles spanning Category, Commercial, Marketing andInnovation disciplines, working in both branded and own-label spaces.
With a strong track record in delivering business growth Dan has worked with all major UK retailers and has experience across Europe, the Far East and Australia.
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