Dan helps our clients build category visions and the strategies that support them while also being able to formulate commercial plans to ensure successful delivery.
Dan joined us in January 2023 following a successful career spanning both Category and Commercial roles across a diverse range of businesses from Breakfast Cereal to Paint and from Personal Care to Bakery, working across both brands and own-label.
With a strong track record in innovation development Dan has worked with all major UK retailers and has experience across Europe, the Far East and Australia.
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